This winter LUVS diapers handed over the marketing for their 1stkid2ndkid ads to myself and a team of 5 other humor bloggers. We blogged our own 1stkid2ndkid stories, we tweeted #LUVS1stkid2kid stories , and we shared the ads with our friends and neighbors—capturing their reactions on camera:
My friend Lisa from Patty Cakes let me show her customers the ads on my iPhone. One mom had her baby in his car seat bucket and I didn’t have to ask if he was a first kid or second kid because he was snuggled up to a sub sandwich. First kids get plush transitional objects and organic teethers, 2nd kids get mom’s turkey on whole wheat and her car keys.
To celebrate the end of our marketing push, LUVS has offered all six of us SIX MONTHS OF FREE DIAPERS* to give to one of our readers. Diapers cost a lot of money, so even if you don’t have a kid in diapers, give them to a friend or donate them to a local shelter or another non-profit that helps families in need.
To enter: All you need to do is watch the 1st kid/2nd kid ads and leave a comment below with your idea for your own 1st kid/2nd kid ad below by midnight EST 2/27/13. You can enter once on each site to increase your odds of winning, and we’ll announce the winners at the end of the week. Note: One entry per person/per blog. Winner must reside within the USA.
This post was sponsored by LUVS as part of their 1st kid/2nd kid blogger marketing takeover. Visit Kelcey, Robin, Susan, Candy and Amy for 5 more chances to win!
*The winner will receive 24 coupons to purchase 6 months of diapers. Each coupon is good for one free jumbo pack of any luvs diapers (up to $9.99 maximum value).
I LUV Darcy’s resounding laugh.
I think a great new commercial would be the difference in getting the baby’s room ready. 1st kid’s room is the best decorated in the house, 2nd kid’s room is doing good to have a crib before delivery.
Or take your first kid to the doctor if they cry (then they pick up the stomach virus at the pediatrician office) second kid has to have a fever for a couple days.
First Kid: Mom and Dad taking copious pictures of the baby.
Second Kid: Mom handing camera to the toddler to take pictures of the baby.
First kid: Ginormous diaper bag outfitted with every possible emergency item. Second kid: one extra diaper tossed in your purse.
I have been meaning to tell you that one of the Luvs ads came on during a rare moment when my husband and I wrangled the TV away from the kids and “Dance Moms”, and Andrew CRACKED UP. It’s one thing to make the moms of >1 kid laugh but when you’ve hooked in the dads, you’ve done something really right.
Sounds like you guys did an awesome job, and you just got me to watch 6 1stkid2ndkid commercials (which are hilarious,) even though I only have a 1stkid! (I can relate like, 1stYear2ndYear.)
First kid, you throw away their pacifier if it barely hits the ground. Second kid, you pop it right back in their mouth.
Ooooo now this is intriguing and exciting (to my wallet and my sanity!) I am expecting twins and would appreciate (beyond words!) the diapers. First time mom here, I am sure I’ll use what? – 30-40 diapers a day!?!?
My idea would be for a video of changing diapers on the go – especially with more than 1 kid in tow – how to strap one into a restraining device (car seat, stroller, shopping cart) and keep close by while wrangling the one who needs a changing – all the while not cursing or getting poop on yourself because after all you’re wearing your new old navy scarf and who wants to have to wash a scarf? They are like jeans – they never get dirty!
Thanks so much for the opportunity!
Love this campaign! First kid: daily baths before bedtime with a ton of toys and organic body wash, shampoo and special mitts. Second kid: They went swimming yesterday, no need for a bath!
I love seeing all the moms laughing! Perfect. I was so much that way. First kid: not sure if he’ll be ready for a babysitter until he’s 5! Second kid: Can my toddler stay with you guys this weekend?
They’re all hilarious! And so true! My idea would be:
First Kid: rushing to the emergency room for a scratch on his arm.
Second kid: band-aid.
1st kid: bath every day. 2nd kid: bath every week. (third kid: bath every month for reals)
1st kid: load up the diaper bag with anything and everything you can think of
2nd kid: just hope you remember to grab the bag.
Love this campaign!
Kid 1: Sleep in our bed for 6 weeks in a special box called a snuggle nest, then in a pack and play next to us for a few months before graduating to the crib.
Kid 2: Sleep in our room as far from us as possible, only because there were no other rooms available.
1st kid: New parents let no one touch baby unless they have thoroughly scrubbed their hands and lower arms, plus use sanitizer.
2nd kid: Plumber walks out of bathroom and parent asks plumber to hold the baby while s/he pays for services rendered. Plumber looks bewildered at parent to which parent gives an apologetic response like ‘Oh right…’
1st baby: At the first sign of distress – a whimper, a frown-you pick up the baby. 2nd baby: You teach your 3-year-old how to rewind the mechanical swing.
1st kid:Hospital bag is packed with way too much stuff you never use
2nd kid:You just grab a few essentials on the way out the door while in labor
LABOR! We know the signs the second time around, right? Or how about leaving them with a babysitter for the first (second, third, fourth) time? I LUV these ads by the way.
after you “clean it” by putting it in your own mouth.
I love all the laughing!
first–at the hospital after the birth–how dare they offer to take him/her away to the horrible nursery THE VERY FIRST NIGHT of your life together
second–how dare they not ask faster? you need sleep, there are now two children waiting to never let you sleep again.
Well, having gone from one to three, this is pretty simple. A closet full of clean, ironed, stylish, gender-appropriate baby clothes, and then a bureau, clothes sticking out, with the newest (girl)dressed in a onesie two sizes too big with a backhoe on it. And the nursery for the first…Perfectly decorated, with coordinating wall art. Then my twins’ room, complete with mismatched sheets, several blankets from various sources, curtains we found in the back of the closet that happened to fit the windows, and a hamper that’s filled with hangers and dirty clothes from three months ago.
First kid: You lovingly save every memento, milestone and trinket from her infancy in a detailed baby book. (In case you forget a single moment.)
Second kid: You absentmindedly save the receipt from the Starbucks run you took on her first birthday in a Ziploc baggie. (In case you get audited.)
Or so I’ve been told.
I’m going to share this on social media! Thanks a lot for organizing this, Ann!
I noticed with my first kid:
Big first birthday party, fancy decorations, stressed out, homemade big fancy cake, goodie bags for other children guests…
Second kid:
His most preferred meal at home and a small homemade six inch round cake..
With my first we have tons of professional pictures. With my second we have tons of digital pictures!
1st Child: Always nursed in the privacy of my bedroom.
2nd Child: Just whipped that puppy out anywhere!
I love these so much, they’re hilarious! The breastfeeding one is my favorite; I have a 3 year old son and a 1 year old daughter and it’s me to a T, haha! With my son I nursed with a cover and was all awkward about it, second baby, forget it! I gave my nursing cover to Goodwill ’cause I don’t even need it anymore, I’m so pro. 😉 As far as what advertising spot they should do next, maybe do something about how much easier it is to get your second kid to sleep? My first baby, every time he woke up I’d dutifully get out of bed, sit in our designated glider, nurse, stand up, burp him, pace the house for 30 minutes til he was asleep, then carefully place him back in the bassinett til he was sound asleep, aaand repeat 2-5x per night. HAHA!! Second kid? Roll over, insert boob, aaaand back to sleep in 30 seconds. WHY DID I NOT DO THAT BEFORE??! 😉
First kid; pick up within first moment of crying at night. Second kid; put pillow over ears and convince self that he’s just crying in his sleep.
Love this commercial!
First kid, obsess over not engaging your newborn enough. Second kid, ask yourself Where did put the baby?
Okay Ann. I actually watched those commercials and thought they were pretty funny! I’m trying to think of a funny 1st kid/2nd kid idea and all I could think of how with the first kid I would bathe, read and rock her to bed every night and by the THIRD kid, I basically just wanted him to fall asleep in the car on the way home from the grocery store so I wouldn’t have to deal with it.
Okay nice work on this campaign and all… 🙂
xx
Lee
Well since I’m pregnant with both my first and second child at the same time, I’m not going to have the “luxury” of deciding how I would do things differently the next time around. Basically, If I mess one up, I mess them both up. But, at least they won’t know the difference!
Hands down the one with mom packing diaper bag! I loved how first time mom had the whole floor covered with supplies but forgot her baby!!!!
Registry time!
1st kid – Mom and Dad wander around with the registry gun, registering for everything in sight including the wipes warmer and 4,000 pacifiers.
2nd kid – “Honey, we have most of this in a closet somewhere, don’t we? Scan a few boxes of diapers and leave.