Organic. Fair-trade. Artisan. Hard foam. No foam. Triple Lutz Al Pacino with room. Today’s gourmet coffee obsession focuses on supersonic Mach-3 beans, and an order as complex and individualized as a strand of your DNA–requiring a Bachelor of Barista.
Remember when coffee considered “fancy” came flavored and scooped out of a rectangular tin? It wasn’t just coffee. Actually, it wasn’t even coffee, but one part coffee-per-million Swiss mocha cremains. Whatever International Coffee lacked in taste, our generational palate was too young and ignorant to notice the difference. Come to think of it, maybe no real-life adults drank International Coffee. Maybe, for those of us with the inherited coffee gene, it allowed us to feel coffee mature–bridging the chasm between coffee ice cream and our parents’ Folgers. Anyway, people didn’t drink International Coffee for the taste of the coffee, but for that International Coffee Moment.
If you watched enough 1980s television, you know that International Coffee People didn’t swig from a reusable BPA-free pony keg on their morning commute, but rather imbibed with slow, smiling, celebratory sips from a 6-ounce porcelain teacup—carefree pinkies raised—among their girlfriends and wearing freshly popped collars or a “still fits!” old prom dress. Whether the kids had each other bound and gagged in the attic, or your boss held on to your shoulder pads a little too longingly that afternoon, International Coffee promised soft light, intimacy, laughter, and perfectly ven-diagrammed eyeshadow. World-weary? Busted by your parole officer? Having another psychotic break? International Coffee brought serenity and festive banter. Just take a load off with your spouse or gal pals (and your most intimate confidant the camera man/television viewing audience) sip some International Coffee, and start giggling over the new love of your life— Double Dutch Chocolate now only 70 calories with 100% Nutrasweet. International Coffee became the Calgon, Take Me Away! of beverages.
My girlfriend told me that when she and her husband were looking for their first home, she would relate to each room according to beverage; Wow, I can totally see myself sitting in that breakfast nook with my morning coffee or This porch swing begs for an afternoon cup of tea. No, she did not say to herself Let’s spend 19 hours painting the nursery and then watch our 8 month-old spontaneously combust during a diaper change, while I cry into my wine, or I can just imagine myself chain-smoking in this bathtub after 17 sleepless months with a toddler and an infant.
Then it hit me.
We are a generation trying forever in vain to recreate International Coffee moments. As we age and spawn, we’re forced to marry the reality of our cat-puked stained carpet and pliers-where-a-knob-once-was toaster ovens with all those manufactured moments 1980s television buried into our young psyches.
In my home, when our kids’ bedtimes drone on, the television audience won’t see teaspoons stirring in bone china, feet cozying up on ottomans, and chuckling between my Husband and I. We will not be freshly-creased and belted at the waist. You will likely find us without appropriate undergarments. “We” in fact might mean my laptop and I hermiting in the bedroom under two down comforters—my husband in a hotel in a distant city where consultants live four days per week. After the children finally settle (due only to Threat level Code Fuchsia: Never Wii Again), and on nights when my Husband lives in our house, he might emerge after 45-minutes of power-leaf-blowing outside or any variety of white-noise aggression-reducing activities in the basement to meet my laptop and I in the bedroom. Depending on our mood, we may engage in passionate couple’s blank stares followed by tantric meal planning and school pickup/drop-off coordinating. If any beverages are consumed, they are of the category only permitted to people over 21.
With the exception of reality-TV personalities, most of us have grown and come to realize there is no camera and no viewing audience (thank God). While poignant moments with loved ones and lively conversation among friends occurs, it doesn’t typically coincide with anything freeze-dried, flavored, and in a quadrilateral. Maybe in adulthood our generation—in creating and living our own authentic moments—expects more actual coffee from our coffee. As we come to grips with the fact that we are not International Coffee People, but exhausted fallible middle-aged people with unwanted hair, living at best among happy–if sticky–shambles, we at least want real coffee. We want good coffee, strong coffee and plenty of it.
When I moved from the East coast to San Francisco, the 4 girls (!!) I lived with in an old pale green Victorian house out on the avenues loved International Coffee. That’s the first place I had it.
And promptly never had it again!
Threat Level Code Insert Any Color Here is the only way I can get my children to go to bed.
I only want International Coffee if it has Bailey’s in it.
Those International moments were a time for my non-coffee liking self to sip away in full wannabe happiness. I think it was actually a tea flavor that I enjoyed (well, enjoyed is an overstatement). I can’t decide if I am relieved by your description of real life, knowing I am not alone…or saddened that it may be futile to strive for the life of Cafe Mocha!
This post made me want French Vanilla… so sad. I even went to the cupboard, only to find it bare. Except for 3 kinds of herbal tea, plain orange pekoe, 3 kinds of hot chocolate, and instant decaf. That’s right – bare.
So I’ve put on the kettle and I’m reaching for the Carolans Irish Cream. (Just fyi: Carolans is better and cheaper! than Baileys.)
Boozing it up @ 11:54am on a Tuesday… so sad, and yet, so happy @ the same time.
Thanks for the great idea.
My quiet International Coffee moments somehow changed to frenzied guzzling directly from the french press moments. With a straw.
Maybe it’s all the caffeine? Nah. Couldn’t be!
I had time this morning to get my kids breakfast, get them dressed, take them to school, and drive through my favorite coffee shop where I ordered – no joke – “coffee, Dear God, and make it strong.” Wearing appropriate undergarments may or may not have made the cut on my morning list of things to do. After all, a mama’s gotta have her priorities.
Brilliant post, Ann.
So the shoulder pads were the key. Since the day I left them behind I have not sipped a single cup of coffee, only guzzled it down out of necessity. And can I just say how happy I am that someone else needs pliers to toast their morning bagel?
Tantric meal planning. Have you been somehow eavesdropping on what passes for “pillow talk” between me and my husband? Do you suppose if we DID rescue International Coffees from the dustbin of history, we COULD live like those ads? I mean…(tremulous here)…are you suggesting the ads AREN’T TRUE?
Anne, lets sit and drink our General Foods International coffee. I’m having the suisse mocha with just a hint of chambord. I’ll make you a Cappuccino with Baileys but PLEASE no more questions about my poofy shirt and bad shroom hair.
exhausted fallible middle-aged people with unwanted hair,
By middle aged you do mean people who are in their sixties right because if you say forties I might have to scream.
Sorry, kids want to know how to dress for 80s day at school. I can’t be this old.
I don’t even drink coffee (the horror!), but this post made me want to go back to the 80s and drink some of that stuff.
Oh my god I actually REMEMBER that commercial. UGH…
Great post!
As I suspected: you shoulda been paid for this one. Swiss Mocha Cremains is worth at least $7, just for those three words.
I remember figuring that that icky stuff was what coffee in a Salzburg café would taste like and tried to expaaand my horizons. Your descriptions of married life w children made me sigh w relief. THANK YOU.
I so remember International Coffee and drank it, well, ages ago. I bought some just the other day for nostalgic reasons and it’s horrible. Really bad stuff.
Love “coffee mature”. Love “passionate couple’s blank stares”. Loved this entire post actually. Damn, you can write.
So glad Wendi Aarons led me to your blog. Makes the fact that my kid has LICE not so bad. Also the gin gimlet helped. And the Partridge Family songs on Spotify.
I wanted my dating life to be like the “Taster’s Choice” commercials… Remember those?
Let’s clink coffee mugs to that. Mismatched, chipped coffee mugs. Funny … I always imagined gorgeous matching Portuguese porcelain in my international coffee fantasies.
Damn I miss my shoulder pad groping boss. Thanks for bringing him up.
I celebrated the moments of my life with tequila and ended up naked and engaged! Why don’t they show that kind of stuff??
Bachelor of Barista. I love it. And this post is so fab and so dead on.
But the 17 sleepless months with a toddler and an infant? That shit ain’t funny, capiche?
Oh, let me go get my coffee and settle in to read this, looks like a good meaty one.
BRB.
Hey. I still fit in my prom dress.
(Not that I put it on every Sunday just to check or anything. Because that would be sad.)
But that dad should be grateful his sleepy fella just asks about zebra stripes.
Our kids are always all, “Why does Mommy still wear her prom dress?” and stuff.
Oops.
Even before viewing the clip, I could smell that International Coffee moment. Picture the tin. Maybe we need to start creating International Coffee Dens to compete with Man Caves. Love your image of spoons clinking in bone china. That says it all. funny.
I have never had International Coffee and it clearly looks like I’m not missing anything =).
Though I’m always up for some nostalgia. My nostalgic moments tend to be more like Annie’s above with some tequila.
Holy Sanka, your writing has been caffeinated and I mean that in the most flattering way.
This was amazing.
General Foods International Coffee is why the rest of the world hates us.
Hilarious.
and p.s. these comments are almost as good as this post.
I remember the first time I tried international coffee. It was in college and I was not a coffee drinker. But “French vanilla” sounded pretty delicious – so I tried it. Not so much. Apparently, even bad flavored coffee still tastes like coffee.
This totally made me LOL. I don’t usually type “lol” but this post warranted it because I actually THOUGHT “Lol” when I read it. I am now thinking in text type.
Listen. I happen to be addicted to French Vanilla Cafe, but I reserve it for “special” moments. It comes in handy when there is still some whipped cream left in the can long after the pumpkin pie is gone.
Most expensive coffee is a sham.
Just like most expensive jeans.
As long as it keeps me awake during my day job, that’s all that matters. …Even better if it tastes like chocolate.
Do you remember that hilarious SNL skit where the suit-wearing duo “secretly replaced all the coffee in this fine hotel with sand and ground-up clam-shells…let’s see if anyone noticed!”? I don’t know why this post made me think of that, but now I’m laughing all over again.
PS Only you could turn International Coffee into something deep and with a point. 🙂
I drank many cups of that swill and you’re right, it never made me chuckly and belted at the waist. Awesome stuff, Ann.
I’ll have a quad venti no whip non fat mocha please.
That’ll be seventy-two dollars.
Okay, here’s my card.
I remember eating spoonfuls of International Coffee. Dry. It was horrible, but I couldn’t stop doing it. I’m going to go buy some now, so thanks for that.
Cheers,
Casey
See, I’m a little older than you are, so my embedded TV cues are more along the lines of a 70s-80s hybrid. As in clueless, lushy people in bad clothes with Starksy & Hutch fantasies and shicka-BOW music thumping in the background.
Oh, yes, we are definitely THOSE people.
Loved this post!
XO
A.
I just sent you an email about this piece…it’s spot-on.
You know what? I think you’ve got something there!
Although these starbuck instants are OBSESSIVE and great for us lazy folk!
I am so craving international coffee now. seriously.
Great post! I have been thinking along these lines and writing a post a bit like this. Now it’s all about the specialty this and that. Organic, artisanal, you name it. When it started taking people more than 10 seconds to order coffee in the morning, the downfall of civilization sped up.
Didn’t Giles from Buffy the Vampire Slayer do some of those commercials? That would explain the need for caffeine and the funny feeling down there when I watched that show. But that may just have been Spike.
When did pillow talk become, “Don’t forget to clean the cat box before you take out the trash?” I mean, sure, that’s got it’s charm, but still.
This post was perfect.
I am still trying to relive those darn IC moments and hoping that by an increase in caffeine consumption I will one day arrive. So sad, so sad.
Ah,Ann. If you only had star ratings for posts this would get a 10. xoxo